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Long Tail, Radio, Yosemite and sweepstakes

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Yosemite is promoting through a number of San Francisco Bay Area radio stations something called the Yosemite Getaway Sweepstakes.  It’s a series of spots over the next four weeks or so that will air Mariposa Minutes using the legendary voice of Mike Cleary.  the spots are informative and looking to drive listeners to the station websites to enter the 100% free sweepstakes.  The stations involved int he Bay Area include KGO AM, KOIT FM, KSFO AM, KDFC FM and KBLX FM.

Here is a classic example of the Long Tail of radio.  Selling less to more.  While the radio stations have millions of listners this promotion is aimed at just getting a small percentage of those people to take action and enter the sweekstakes.  Why Not?  It is free.  so if you live in the Bay Area and love Yosemite then you should enter as well.  you can do so by going directly to www.yosemitemariposa.com and filling out the entry form.  It’s easy, simple, fast and 100% without cost or obligation.  Isn’t it about time your visited one of the seven wonders of the world, Yosemite?

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This entry was posted on Monday, April 23rd, 2007 at 10:56 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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