Long Tail to have dramatic implications for advertising
The Long Tail of retailing is no secret. It’s shift for those who have realized the benefits have made dramatic increases in sales. Selling less to more is no secret. The big question is how to reach the more. I predicit the same trend is about to emerge in the form of advertising. All indicators are pointing to the fact that because making and using video on the net has become so easy it has laid the base for a massive explosion of self made advertising videos. The videos will be directed at local communities rather than the world. The videos will reach way more local people and ignore the rest of the people. The local selling will result in more local people finding about local services and thus making purchases. This may well be a trend that will have great implications on many forms of printed advertisng venues. Watch for a local ad TV near you soon that will also make use of YouTube. How do we know this you may ask? Becasue we are building just such a system for the Long Tail of advertising.
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