Long Tail can give you the advantage you have been looking for.
Today I just kind of surfed the web looking at different sites including some of my own. What I found was this big void. The void is that there are millions upon millions of sites on the web, based on e-commerce, that just don’t get it. I saw sites that were selling one, three, four and five different really obscure products. Yep I know albout niches and filling the pipeline. But just look what Amazon (I’m not suggesting you need to be the next Amazon…its always nice to dream) at what they do and how they effectively market to a very diverse market by zeroing in on the niche. Here is a great example. I saw a site that was just selling water skiis. Now do you think that someone who is interested in buying a ski might also be interested in buying a wakeboard, life vest, rope, swim suits, gloves, boots, etc. I mean if you have a great niche and are successful an easy way to increase revenues is by offering more items to the niche…things that you know complement what you are selling. It just makes sense so “go do it.”
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