Web 2.0 is totally unlike Web 1.0…enter Mr. Long Tail…part 4
Posted in Uncategorized on January 16th, 2007Here is a simple test that you can run through to see if you have optimized and monetized your website or blog. In order to be fully optimized and monetized you should have some if not all of the following features that provide direct benefits for your users.
- Are you currently using a website or a blog to market your product or service?
- If you have a website does it have a blog attached?
- Do you have a user forum?
- Do you know what the golden triangle is and how it dramatically affects your website and blog and its ranking?
- Do you know how to optimize for SEO?
- Do you have a lot of pictures on your website or blog? If you answer yes you are at a disadvantage.
- Do you know where you rank in alexa?
- Do you have a way to capture the name and email address of every person who visits your site or blog?
- Do you use popovers?
- Are you using auto responders?
- Are you using feedburner?
- Do you change your content daily?
- Do you have a free giveaway to entice people to join your list? Your list is your most valuable asset as it is a lot easier to sell to an existing customer than try and obtain a new one.
- Do you have a backend in place?
- Do you have a data base that you can in a moments notice send an opt-in email message to at the press of one button?
- Have you monetized with AdSense?
- What about the use of AdWords? Use our system and you won’t have to pay for traffic.
- Do you use Amazon and its affiliate program?
- Do you use Omakasse?
- What about using Clickbank?
- Do you use CJ?
- Are you set up with social bookmarking if you have a blog?
- Are you using link exchanges?
- What about article submission sites? We are not talking about things like PR Wire we are talking about tools that are more powerful and viral?
- Do you have a MySpace account that drives targeted traffic to your site or blog? If not you are missing a huge opportunity.
- Do you make use of squeeze pages?
- What about audio on your site or blog?
- What about video? This is the single most new powerful tool on the web and it you fail to use this tool you are missing out on massive conversion rates (rates that increase as much as 1200% when used effectively).
- Do you have only wire as part of your arsenal?
- What about digg, del.icio.us, furl, reddit and simpy?
- Do you make comments on other blogs and use a resource box?
- How many PR6 or better sites do you have linked to yours?
- …and by now you should have gotten the picture. If you answered no to most of the questions then you know what to do next.
