LongTailEconomics.com

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business.  That trend is the use of a blog.  Without a doubt the era of the blog as a money making enterprise is here and here to stay.  Either jump on the bandwagon or be left standing on the sideline.  Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy.  Blogs are free to set up in most instances and provide a powerful and immediate way to communicate.  Static webpage’s will soon be a thing of the past.  Who is going to go back to a webpage that never changes?  Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content.  Gone are the days where you can put up a static site and hope that the masses will show up.  You might get them there once but that’s it.  Without change you will have no competitive advantage and be subject to a slow online death.  Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information.  They provide the “new user” the experience they are looking for on the internet.  Unless you recognize and address there needs you and your online presescense will be short lived.  Fail to change and you will simply fail.

Today it’s all about organic and natural traffic…without it your fate is sealed.  A great example of this is YouTube.  How does a site that was only up for about a year take the web by storm and sit at the seventh most visited site on the net?  Folks it’s all about the experience and content.  The great news is that you, yes you can provide the same experience.  Today tools are everywhere that allow you to make your own videos and audios that your customers can watch and listen to from your website or blog.  It is a fact that the effectiveness of audio and visual tools placed on a website or blog will have as much as a 1200% better click through ratio.  Along with that goes a significantly higher conversion rate which turns lookers into buyers.  Miss this opportunity and you are working way too hard to attract visitors and then once they get there you loose them because they can’t relate due to a lack of a significant and defining on line experience.  These tactics work for every business no matter what service or product you are trying to sell.  Keep in mind that when a visitor finally arrives at your website you are only trying to have him or her make a decision…that decision is either yes or no.  Yes I want more or no I don’t want more.  It is really that simple.  However the experience you provide the visitor will greatly determine the outcome.  If you have a static non interactive site you will get a onetime visitor’s.  Have a compelling information packed site that provides a great experience and you will make a customer for life.  It doesn’t matter whether you are running a brick and mortar store or and online website or blog it is about customer retention and the lifetime value of your customer.  Provide a lousy experience and the results will be obvious.  Provide a great experience and watch your business and its revenue grow exponentially.  The great part of this whole model is that less than .4% of all online businesses provide the experience that the customer is looking for.  That is your opportunity.