Web 2.0 is totally unlike Web 1.0…enter Mr. Long Tail
Web 2.0 is totally unlike Web 1.0…miss this opportunity and more than likely your online business will suffer dramatically as knowledgeable web marketers exploit the opportunity and leave you and your website standing in their dust…
A new era of web marketing is taking form and unlike Web 1.0 that was a ticking time bomb Web 2.0 is the opportunity that will allow the playing field to be level. A playing field that will allow the smallest competitor to outdistance and outrank the largest. It is estimated that over 99.6 of all websites and blogs are lacking proper optimization and monetization. If you are one of the lucky ones who has been able to identify the new trends and implement a strategy complete with tactics that efficiently use Web 2.0 to its fullest capacity you will flourish. Your competion will disappear in the dust.
We are now entering the era of the long tail. The long tail is nothing more than selling less to more people. It is where the demand curve is flat but where incremental revenue is the greatest. It is where Amazon produces as much as 40% of its total revenue from obscure titles. Obscure in that only a few copies may be sold in any given period but a niche that is defined by the enormous long tail that exists. For many businesses the long tail is where the opportunity exists for them to flourish. Web 2.0 unlike its predecessor has made the ability to compete with the largest players a realistic goal. No longer is one worried about the giants as the small business with laser like precession identifies the target market and zeros in on the bulls eye. Big business does not have the ability or agility to change fast enough to take advantage of the long tail and its niche driven bias.
Within the last 18 months business on the net has dramatically and forever changed. While it might not be noticeable to most it is certainly noticeable to those that understand and visually see the subtle changes. The revolution started in the information marketing segment of the market. Nobodies two years ago are suddenly multi millionaires. How did they do it? By looking at the changes taking place on the web and capitalizing on the opportunity.
The web has had significant but profound forever changes occur over the last few years. The problem is that most people fail to understand or even realize the change much less know how too effectively “squeeze the juice” out of the fruit. The fruit is everywhere and it is low hanging. Literally one person companies have started with nothing and grown to multi million dollar companies with services and products that many times have margins that are as high as 97%. How are they doing it and what does it mean for you and your business? Those are questions that we will address as we proceed. But for right now all you need to know is that the opportunity for overwhelming success on the web has never been greater.
End of Part 1 or 5
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